Wujood
Spring 2024
Wujood is an animated tapestry woven together through a mosaic of electronic components.
Illuminated by thousands of LED bulbs, the piece serves as a visual ode to the rooted nature
of the Arabic language, emulating the fractal intricacies observed in nature—from the smallest
seed to the farthest star. The piece straddles traditional craft and technology presenting unfolding
words through the rhythmic glow of LED panels. It embarks on a linguistic journey, commencing
with the trilateral root Wajad, unfolding into expressions of Wujood (being or existence) and
Wijdan (awareness or consciousness). The Arabic script, often simplified in form to accommodate
20th-century technological constraints, has sometimes lost its spiritual resonance in the process.
Wujood draws inspiration from the repetitive and mirrored patterns inherent in the universe, inviting
viewers to contemplate the essence of their own being in connection with the cosmic order.
Concept & Art Direction: Basma Hamdy (TypeAraby) & Levi Hammett (XLab) .
Typographic development and design: Basma Hamdy, Shima Aeinehdar and Selma Fejzullaj
Electronics and Software: Levi Hammett and Martin Juras
Design Assistant: Lana Selo
Comissioned by Arab Design Now, Doha Design Biennale, 2024
Publication
Illuminated by thousands of LED bulbs, the piece serves as a visual ode to the rooted nature
of the Arabic language, emulating the fractal intricacies observed in nature—from the smallest
seed to the farthest star. The piece straddles traditional craft and technology presenting unfolding
words through the rhythmic glow of LED panels. It embarks on a linguistic journey, commencing
with the trilateral root Wajad, unfolding into expressions of Wujood (being or existence) and
Wijdan (awareness or consciousness). The Arabic script, often simplified in form to accommodate
20th-century technological constraints, has sometimes lost its spiritual resonance in the process.
Wujood draws inspiration from the repetitive and mirrored patterns inherent in the universe, inviting
viewers to contemplate the essence of their own being in connection with the cosmic order.
Concept & Art Direction: Basma Hamdy (TypeAraby) & Levi Hammett (XLab) .
Typographic development and design: Basma Hamdy, Shima Aeinehdar and Selma Fejzullaj
Electronics and Software: Levi Hammett and Martin Juras
Design Assistant: Lana Selo
Comissioned by Arab Design Now, Doha Design Biennale, 2024
Publication
